The success of the SteamOS Linux distribution is revealing that AMD is going to get a kicking in the future and it just cannot see it.
For a decade it would have been fair enough for a consumer chipmaker to ignore Linux. All those who said <insert this year> will be the year of Linux on the desktop were usually greeted with much mockery.
While 2014 is not the year that Linux will take control of the desktop either, the writing is appearing on the wall and it is silly for AMD to ignore it.
SteamOS users are suffering from a lack of proper AMD driver support and it is taking ages for anyone to get games on the OS running.
AMD support for Linux is pants and there is no reasonable OpenGL support. Moreover AMD is unwilling to expand the drivers.
Nvidia is doing well at working with game developers and Valve and is even bringing in new features like overclocking. AMD drivers just fix some problems with the software.
So why is AMD providing rubbish support for those who snub Windows? By refusing to see how things are going with Valve, they are ignoring the way that the industry is headed and in the long term it is going to suffer for its mistake.
Users who want to get the most out of their Steam box will buy an Nvidia and Intel combo, not because they want to, but because AMD will have such a bad reputation.
What is important to realise here is that gamers have been AMD's bread and butter for a while. The fact they want to change their operating system should make no difference to the chipmaker, but the fact is that it does.