Designer of chips, AMD, has split itself into two groups and promoted two executives for the next phase of its cunning plan to make some cash.
The company has struggled financially in recent years, with a loss in the most recent quarter after two consecutive quarters of modest profits.
Under the restructuring, Lisa Su is being promoted to chief operating officer and is now seen as a number two to CEO Rory Read. She will head up the Enterprise, Embedded and Semi-Custom Business Group. Su is currently senior vice president and general manager of global business units and will take on her new role July 1.
Meanwhile the other division will be ruled by Scotsman John Byrne who has been named senior vice president and general manager of the new Computing and Graphics Business Group, which includes PC and tablet chips and graphics products. Byrne is currently AMD's chief sales officer.
Restructurings are fairly dull but this one reduces focus on what is left of AMD's foundry operations. After selling its foundry operations to GlobalFoundries in 2009, AMD hired a team to fix the manufacturing problems. However AMD has claimed its manufacturing issued are a thing of the past and in April signed a new wafer-supply agreement with GlobalFoundries.
Like many restructurings it is impossible to tell at this point if it has just meant that two senior executives have been given more power to allow the CEO to become a more distant figure and give him or her more time for golf. There have been no mention of redundancies or much in the way of mooted change.