AMD giving Nvidia a good kicking -

AMD is giving its rival Nvidia a good thrashing and is pride of place in the GPU market, according to Forbes.

Beancounters at Forbes have added up the numbers and divided by their shoe size and come to the conclusion that Nvidia has not taken as much market as AMD in the last quarter.

Forbes said that AMD's market share of discrete notebook GPU market has risen steadily since 2007, after it sorted out issues relating to its acquisition of ATI. It currently holds 60 percent of the GPU market which makes it the undisputed leader.

However Forbes claims that AMD may lose share due to strong competition from Nvidia as Nvidia is considered to have better graphics performance which is more appealing to gamers.

AMD has done really well to score a deal with the Fruity cargo cult Apple which will see its chips in Apple's high end MacBook Pro versions and this should improve its image, Forbes said..

While Forbes' beancounters think that AMD's discrete notebook GPU share will decline gradually reaching 54 percent by the end of our forecast period, the share price will increase.

Forbes said that things were not going well for the sales of add-in graphics cards, used in PCs and notebooks as the market saw the use of alternative technologies in low-end systems.

However, despite lower shipments, the industry revenue was not harmed that much. The add-in graphics card market touched $17.2 billion, an increase of 0.8 percent from 2009. Growth has come mainly from the use of more high-end, expensive graphics cards in gaming PCs and professional workstations.

While AMD has the highest market share in discrete GPUs, Nvidia may have an upper hand in high-end graphics processor. Professional gamers have a preference for Nvidia processors when it comes to 3D gaming and complex data computing, Forbes claimed.

However, AMD released its Radeon HD 6990 graphics cards, which is supposed to be the fastest graphics card yet and this should improve its position amongst high end gamers.