In a bid to convince you that it's really really easy to install a graphics card in a desktop gaming machine, AMD has enlisted a monkey to show you how it's done.
We're not sure if AMD is taking the micky out of people or the micky out of monkeys with the video.
A lively discussion on Facebook, prompted by tech hack Sylvie Barak who posted the vid, ensued. Sylvie says she is "a little shocked that a certain company thinks people have nothing better to do than write up stupid videos of monkeys installing graphics cards".
Damn it, we've just done it ourselves!