Friday 25 May 2012

AMD claims pole position on discrete notebook graphics

Drops elsewhere

01 Nov 2010 18:48 | by a staff writer | Filed in Chips AMD Graphics card

3 Comments

AMD claims pole position on discrete notebook graphics -

AMD is leading in the discrete graphics market, grabbing an additional 5.6 share points in Mercury Research's latest "PC Graphics Market Share Update" for Q3 2010. It now has a 61.9 percent share in notebook discrete graphics.

AMD touts its DirectX 11 technology as the reason it holds significant share. While it doesn't mention Nvidia by name when it says it has "outpaced its competitor yet again in this key market," it's a clear dig. General manager of the GPU division Matt Skynner reckons on the back of the Radeon HD 6800 series and the shipping volume, it's going to be a rosy last quarter for 2010.

For overall graphics, it held a 23 percent unit market share which was down minus 1.5 share points.

Overall desktop was 20.4 percent, down 0.1 share points, and 41 percent for discrete desktops - down 3.5 share points.

Overall notebooks were down two share points and overall discrete was down 0.8 share points.

Comments (rss feed)

rich wargo - 01 Nov 18:55

Sorry, but the Radeon 6xxx family isn't for mobile graphics, is it? Thought it was for desktop.

What does AMD offer for mobile graphics? That would be more relevant as to why their market share of mobile discrete graphics has increased.

Besides, with Fusion, discrete graphics for mobile will become significantly smaller market in terms of number of units.
hoohoo - 01 Nov 21:51

"...down minus 1.5 share points."

Meaning it was up 1.5 share points?
anno - 02 Nov 16:06

Rich, currently it isn't, but surely there will be mobile versions in a couple of months' time. The main reason for the increase probably is that nVidia for a long time didn't have credible alternatives, just some old 55 nm rebadges. The new 4xx series parts have come last season, but there aren't too many laptops with them around yet - this might be because the chips are bigger and possibly thirstier than AMD's. Fermi wasn't really designed for laptops. In contrast, AMD does put in a lot of effort to further performance per Watt, probably with Fusion in mind.