The Heterogeneous System Architecture (HSA) Foundation, which sounds like another name for a dairy factory, seeks to "define and promote an open, standards-based approach to heterogeneous computing".
What they want is a single, industry-standard architecture, which is intended to make working with different hardware platforms simpler for software developers.
According to a statement, HSA will take the industry beyond the constraints of the legacy system architecture of the past 25-plus years.
What it appears the group is doing is positioning itself against Intel by saying that it is in favour of open standards. This makes life easier for software developers who are fast becoming the people that eveyone is trying to get on side.
The HSA Foundation will produce developer tools, software developer kits (SDKs), libraries, documentation, training, and support to the software dev community as soon as possible, the statement said.
The foundation is "open to any and all computing industry professionals with an interest in driving the next era in computing performance and energy efficiency," the group added.
It will be attempting to recruit "forward-thinking semiconductor companies, platform and OS vendors, device manufacturers, independent software vendors, academia, and open source developers".
The other side of this is that it brings AMD and ARM into closer collaboration, something which analysts feel is inevitable as competition with Intel tightens.
Although AMD competes with chips based on the ARM architecture, there is some speculation that AMD may become an ARM licensee.