Wipro backs giant tobacco company -

Indian outsourcing outfit Wipro proudly proclaimed that it has struck a deal to  help British American Tobacco (BAT).

Wipro will deliver a global programme to BAT in 130 countries to improve the effectiveness and efficiency of its global business operations, the company said in a press statement.

Smoking is banned in India in restaurants and bars and, presumably, inside Wipro outsourcing premises.

Wipro senior vice president Bhanu Murthy crowed about the deal. He said: "We are excited to be chosen for this transformational initiative at British American Tobacco. Wipro will bring in standardise processes, methodologies and governance to set British American Tobacco on a strategic cost optimisation path while ensuring a high level of service to the business and will participate in bringing in clear business benefits."

No financial details of the outsourcing scheme were provided by Wipro. Wipro's company guidelines are "Intensity to Win, Act with Sensitivity and Unyielding Integrity".