The trade body that looks after Computex told us this morning that it expects the 2010 Computex show to be better than ever.

Moses Yen, a senior executive at external trade body Taitra, said that the show, held annually in June, is still growing despite the economic downturn.

Its presence is being helped by the direct flights between mainland China and Taiwan, said Yen. Other emerging markets including Turkey and the UAE will contribute to this growth, he said.

This year is the 30th anniversary of the trade show. Yen said: "Last year, Chinese buyers totalled 42 percent and we expect many more [buyers] this year."

To give an idea of the kind of revenues Computex generates, he told us that procurement meetings contributed $700 million. US dollars that is, not NT dollars.

"Intel, AMD and Microsoft choose this event to launch their new products," he said. This year there will be 100 exhibitors from mainland China.

Yen gave some interesting figures about how the external trade body operates. It has 63 bureaux worldwide. It organises seminars and meetings with the heavyweight buyers abroad.

Computex this year will focus on a number of product topics including mobile computing, digital signage, Android, e-readers and cloud computing, said Yen.

Computex Girl

Yen also dilated on the symbolism of the picture Computex has as its 30 year symbol.  30, he said, in Chinese means a generation to become independent.

"We're opening a new door to eternity," he said. He said that there were buildings and fields and trees incorporated into the head because  of Taitra's belief that technology can bring benefits in all spheres.

2010, he said, is also the year of the tiger. The word tiger in Chinese sounds like the word love - so this year is also the year of love.

The deputy secretary general of the Taipei Computer Association (TCA), said: "This year, everyone is smiling. This year we'll regain our growth and strength. Chinese customers are requesting more space."

There will be a WiMAX live demo during the show, plus there will also be WiMAX available on the Taipei metro - the MRT. He said: "We have the confidence we can keep smiling for a better life."