Steve Jobs tells student to get stuffed -

Apple has given a valuable life lesson to a budding journalist working on a degree at Long Island University in the states. If you've got a question, don't even bother.

We have reported often on the Apple friendly press being the few who get access to the gospel of St. Eve of Jobs. Chelsea Isaacs, studying journalism, was asked by her professor to write an article about an iPad implementation on campus, reports The Guardian.

She was ignored repeatedly by Apple's notoriously tough public relations team so, as a last ditch effort, decided to send an email to the leader of the cult himself.

When highlighting her negative experience with the media relations team, she received an email from either the top dog himself or one of the many gremlins we reckon are paid to pretend they're the top dog himself. It said: "Our goals do not include helping you get a good grade. Sorry."

After shooting off another email, Jobs apparently said: "We have over 300 million users and we can't respond to their requests unless they involve a problem of some kind. Sorry." This is what is known in the industry as "complete and utter bollocks" - while Apple hates the journalists who begrudgingly give the company coverage it widely ignored and eventually fabricated a bizarre story about Antennagate.

We're sure Apple isn't a fan of our own Nick Farrell, but requests from the rest of us have been ignored, too. Not just us, as the Guardian's technology editor Charles Arthur points out. Unless it's the Apple Gospel there ain't a chance.

When Chelsea replied for a second time and pointed out that she is a customer and does, in fact, have a problem she was curtly told to "Please leave us alone."

The Apple Geniuses at the Apple Churches are similarly notoriously tough to get an answer from. That's why Lily Allen is allegedly issuing a lawsuit

Here are the emails. The order goes: Isaacs, Jobs, Isaacs, Jobs. Though it's easier to tell who sent what by seeing if they're sent from a Blackberry or iPhone. We have contacted Apple but are not holding our breath.

"As a college student, I can honestly say that Apple has treated me very well; my iPod is basically the lifeline that gets me through the day, and thanks to Apple's Final Cut Pro, I aced last semester's video editing project. I was planning to buy a new Apple computer to add to my list of Apple favorites. Because I have had such good experiences as a college student using Apple products, I was incredibly surprised to find Apple's Media Relations Department to be absolutely unresponsive to my questions, which (as I had repeatedly told them in voicemail after voicemail) are vital to my academic grade as a student journalist.

For my journalism course, I am writing an article about the implementation of an iPad program at my school, the CW Post Campus of Long Island University.

The completion of this article is crucial to my grade in the class, and it may potentially get published in our university's newspaper. I had 3 quick questions regarding iPads, and wanted to obtain answers from the most credible source: Apple's Media Relations Department. I have called countless times throughout the week, leaving short, but detailed, messages which included my contact information and the date of my deadline. Today, I left my 6th message, which stressed the increasingly more urgent nature of the situation. It is now the end of the business day, and I have not received a call back.

My deadline is tomorrow.

Mr. Jobs, I humbly ask why Apple is so wonderfully attentive to the needs of students, whether it be with the latest, greatest invention or the company's helpful customer service line, and yet, ironically, the Media Relations Department fails to answer any of my questions which are, as I have repeatedly told them, essential to my academic performance.

For colleges nationwide, Apple is at the forefront of improving the way we function in the academic environment, increasing the efficiency of conducting academic research, as well as sharing and communicating with our college communities. With such an emphasis on advancing our education system, why, then, has Apple's Media Relations team ignored my needs as a student journalist who is just trying to get a good grade?

In addition to the hypocrisy of ignoring student needs when they represent a company that does so much for our schools, the Media Relations reps are apparently, also failing to responsibly handle the inquiries of professional journalists on deadlines. Unfortunately, for a journalist in the professional world, lacking the answers they need on deadline day won't just cost them a grade; it could cost them their job.

Thank you very much for your time and consideration.
Sincerely,
Chelsea Kate Isaacs, Senior, CW Post - Long Island University
Sent via BlackBerry from T-Mobile

 

Our goals do not include helping you get a good grade. Sorry.
Sent from my iPhone

 

Thank you for your reply. I never said that your goal should be to "help me get a good grade." Rather, I politely asked why your media relations team does not respond to emails, which consequently, decreases my chances of getting a good grade. But, forget about my individual situation; what about common courtesy, in general --- if you get a message from a client or customer, as an employee, isn't it your job to return the call? That's what I always thought. But I guess that's not one of your goals. Yes, you do have a creative approach, indeed.
Sent via BlackBerry from T-Mobile

 

From: Steve Jobs
To: Chelsea Isaacs
Subject: Re: Mr. Jobs - Student Journalist Concerned about Apple's Media Relations Dept.
Nope. We have over 300 million users and we can't respond to their requests unless they involve a problem of some kind. Sorry.
Sent from my iPhone

 

You're absolutely right, and I do meet your criteria for being a customer who deserves a response:
1. I AM one of your 300 million users.
2. I DO have a problem; I need answers that only Apple Media Relations can answer.
Now, can they kindly respond to my request (my polite and friendly voice can be heard in the first 5 or 10 messages in their inbox). Please, I am on deadline.
I appreciate your help.
Sent via BlackBerry from T-Mobile

 

From: Steve Jobs
To: Chelsea Isaacs
Subject: Re: Mr. Jobs - Student Journalist Concerned about Apple's MediaRelations Dept.
Please leave us alone.
Sent from my iPhone