Samsung has been showing off a 110-inch TV that has four times the resolution of standard high-definition TVs.
It might be something for the person who has more money than sense and just won the lottery as it is likely to set you back $150,000.
The giant telly is part of a move toward ultra HD TVs, as manufacturing bigger TVs using OLED is too expensive.
Samsung and LG Electronics, the world's top two TV makers, thought that OLED would be the cure for the industry blues. OLED screens are ultrathin and can display images with enhanced clarity and deeper colour saturation.
However the technology could not be main streamed and the pair are still struggling to mass produce larger and affordable TVs with OLED.
UHD TV demand is expected to rise despite dearth of content and it is believed that its price will come down faster than that of the OLED TVs. The reason is that he growth will come from cost conscious China. Chinese telly companies are also trying to push the standard. However these sets have a lower price and a more standard size.
Samsung's 110-inch UHD TV measures 2.6 meters by 1.8 meters. It will be available in China, the Middle East and Europe. So far Samsung said it has sold ten of them.
NPD DisplaySearch thinks global sales of ultra HD TV sets will surge from 1.3 million this year to 23 million in 2017. More than half of the shipments will be taken by Chinese companies between 2013 and 2017, according to NPD.