Product placement on Brit TV is now A-OK, Ferrari -

While drinking a delicious Dr Pepper and listening to Sky’s fantastic on-demand music streaming service, powered by an Intel chip’d computer running Microsoft’s Windows 7, I noticed on Google that it’s going to be perfectly fine for British TV to run with product placements.

I am personally outraged. While watching telly on my Sony TV or using Channel 4OD I don’t want my programs to be peppered with blatant plugs for Lynx, Gillette razors or Bertolli’s sandwich spread (which goes very, very well with Hovis bread, and Bernard Matthew’s turkey-ham).

It’s terrible to think that an episode of Doctor Who, for example, could actively promote stores such as Tesco, Asda, Waitrose or Sainsbury’s. Personally I prefer to get my shopping done at Marks and Spencer, which has high quality food at a reasonable price, not to mention the fantastic dine-in for two offers available.

No, consumer watchdogs should be all over this like flies on an old, rotten Mars Bar, Snickers, Galaxy or Cadbury’s Dairy Milk. Sat in my stylish and affordable Topman clothes, on my sofa bought from Ikea, I pondered the possible results of such lax media guidelines. I am sure it’s only a matter of time before my favourite newspaper and all-round new media portal Guardian.co.uk’s fantastic Comment is Free section delivers me some insightful opinion on the matter.

I will be checking my HTC Hero, Windows Phone, iPhone, iPad and Nexus One for regular updates, probably through one of Virgin’s generous Internet packages.