Jimi Heseldon, owner of the Segway company, has popped his clogs after riding a segway off a cliff.
While riding around his North Yorkshire estate on a Segway, he reportedly drove straight off a cliff and into the River Wharfe. A spokesperson for West Yorkshire police confirmed his death: "He was pronounced dead at the scene."
Segways, the vehicle which has the rider standing upright and looking like an utter plonker, never really took off. Mainly because they had the rider looking like an utter plonker. They utilised gyroscopes to keep upright and will head in the direction the rider is leaning, including toward cliffs, the Telegraph reports.
Heseldon had only owned Segway when his company, Hesco Bastion, acquired it early this year.
The first reported Segway fatality, that we could find, was back in 2004 in Las Vegas when a man fell over during a racing event.
Heseldon, 64, built his empire on defence contracts. At the time of his death he was worth £166 million and ranked 395th on the Sunday Times Rich List.