Oddly the BBC appears desperate to use licence payer money to plug Jobs' Mob by penning an article about how while the Apple computer company is going from “strength to strength” (it isn’t), a species of apple named after John Macintosh is disappearing from the shelves.
“It was 30 years ago this week that a bow-tied Steve Jobs plucked a box-shaped object from a bag. Standing on a stage and accompanied by Chariots of Fire synths, he introduced the world to the first Macintosh computer. What happened next has been well documented,” the BBC wrote.
However less so the real apple which by 1960 made up about 40 percent of the Canadian apple market, according to some estimates. Since then it has been in slow decline.
The McIntosh accounts for just under five percent of US production but has never been seen in the UK.
The problem was that the apple was not crisp enough and apple buyers want a crush. It also looks bad in comparison to the stripier Gala and Braeburn, which between them account for 45 percent of the UK market.
“It's not clear whether Jobs, who died in 2011, worried about the variety's demise. But today the Macintosh sounds ripe for one of his black polo-necked relaunches,” enthused the BBC. Well with the British licence player paying for the not so subtle Apple plug, like it does for the Cupertino based outfit, it might have a chance. One of these days the beeb will realise that propping up Apple is not its core business.