SEFER HA ZOHAR: 12, 1 And lo, Mike Magee and John Lettice begat the Register. And it was good as an email newsletter started in 1994 for some years, although racks of coins did not fall on their heads. And then a Drew Cullen also became a begat, and before we knew where we were, Linus Birtles in 1998 begatted a rack of coins and made it so.

Then there was a parting of the seas and Mike was cast out into the infernal darkness and went and begatted the Inquirer.

And lo,  it was good in the land of milk and honey for five years.

Then Castle Despair put Mike into Black Jail for a full two years and he despaired, not having a multi-coloured cloak to wear. And he left the Castle, laughing all the way to the Bank and not looking back in case he was turned into a veritable Pillar of Salt (POS).  Begorrah. Sod em.

Then Metaplume begatted the IT Examiner and Instant News and Mike was in the Land of Pearls for a year, verily a year, before he was cast back into the veritable Sodom called Oxford, a Vale of Tears for a while.

And then the begatting really really started at Castle Despair. First Fuad Abazovic begatted fudzilla.com and the begatting continued apace. Lo, before you knew where you were, Charlie Demerjian begatted semiaccurate.com and then Theo Valich did a begatting all by himself called the Bright Side of News.

Then Castle Despair begatted Paul Hales onto the street and he thought he'd do a bit of begatting himself. And before Paul Hales begats thinq.co.uk in a few days time, Mike Magee begatted techeye.net.

And lo. The fragmented journalists went a weeping and wailing in their Despair to the advertisers and vendors and a dark cast was put upon them by the Agencies and by the agents.  Now there was much gnashing of teeth but the Vendors, laughing out loud said: "The ball is now in our court.com". [That's surely enough begatting? Ed.]