Ipsos yoof survey says Microsoft's cool, innit -

Last week's signs of the apocalypse included a meteor striking Russia, a lightning bolt hitting the Vatican and Microsoft being named as a cool company.

This is according to a Reuters/Ipsos poll found that just under half of 853 respondents between the age of 18 and 29 thought Microsoft is cooler now than it was a year or two ago.

This is surprising because many have seen the Vole as being about as cool as IBM, which is right up there with your dad dancing at the school disco.

What is even weirder is that Microsoft did better in the survey than Facebook. Only 42 percent of young adults thought the world's largest social network is cooler now than in the past. Twitter scored 47 percent, below Microsoft's 50 percent.

One of the reasons that Microsoft is being seen as a bit cooler is of its marketing around its all-new Surface tablets, which have revamped the familiar Windows interace with a tile-based, mobile app-friendly look and feel.

Microsoft's Xbox and the Kinect accessory has also helped Microsoft's image with the youthful who find waving their hands in the air as cool as having their pants around their knees.

Of course, Microsoft did not do as well as Apple. About 60 percent of 18- to 29-year-old respondents still thought Apple was cooler now than in the past.

But what would alarm Apple is that Google's Android brand did even better, with a full 70 percent thinking it was cooler than an artic skinny dipping contest.

Reuters, which has long been a cheerleader for Apple, did its best to poo-poo the statistics in its own survey, claiming that the cool factor was difficult to define - and anyway, Microsoft smells of Nintendo.