Intel is looking at pastures new in a bid to recruit top management staff.
The company, which has traditionally been loyal to existing employees and pushed them slowly up the ladder, has broken ranks and reportedly turned to an HP executive to fill a senior position.
Sources told the WSJ that the "chosen one" was executive Todd Bradley, who currently rules the roost at HP's personal-computer business.
However, Intel wasn't successful in enticing him, with Bradley knocking back the poaching attempt and staying with HP.
Critics say looking elsewhere for talent suggests Intel is not convinced its employees have the ability to take on the senior jobs or eventually act as replacement to standing head honcho Paul Otellini.
The prospective candidate, vice president Sean Maloney, is recovering from a stroke he suffered a year ago. The Brit, who joined the company way back in 1982, had been in the front running to succeed the current CEO since 2009 when company movings and shaking put him in charge of most business operations for Intel's product groups.
He was also placed alongside David Perlmutter to co-manage Intel's architecture group.
Although he went back to work last year on a part time basis, Maloney is still having regular treatment for his stroke, meaning this could jeopardise his chances.
The other candidate tipped for the job was Kickin' Pat Gelsinger, but he dumped Intel for EMC back in 2009.
These factors plus Mr Bradley's CV - where he served as the chief executive of Palm before joining HP in 2006 - have made it look elsewhere.
But it's not just Intel that has seen the potential in Mr Bradley, with the WSJ reporting that the prodigal employee was also listed as a candidate to succeed former HP CEO Mark "I did not sleep with that woman" Hurd.
Laura Anderson, an Intel spokeswoman, wouldn't comment on the attempted poaching. However she told the WSJ that it was far too early to discuss Mr Otellini's resignation considering he was only 60 years old and mandatory retirement wasn't until 65.
In fact she went on the describe the CEO as in "his prime", before claiming there was more than enough time to "groom" and develop the "next generation of leaders at the company."