Intel's investment arm, Intel Capital, is bunging $100 million into something it's calling the AppUp Fund.
The company claims AppUp will hand money to software tools and services for mobiles and PCs. Basically, it's a software shopping spree for content that will crop up on Intel's AppUp centre - its app store.
The fund complements Intel's huge $300 million Ultrabook push. Intel's app war chest seems to be in preparation for Windows 8 and when Chipzilla really plans to give mobile and tablets a go. More importantly, when the Ultrabooks are penned in to become serious contenders.
Investments will find their way into companies who are working on infrastructure, middleware and digital content for connected devices. Specifically, the fund seeks to build a lot of interesting and useful software based on Intel architecture.Intel will be looking at cross platform stuff like HTML5, and designing software that will run with an Ultrabook in mind.
Intel has already invested in a couple of companies. One is called Urban Airship, which is a mobile marketing company. Its technologies include ways to build rich push notifications and in-app purchases.
The other is German 4tiitoo AG, which is working on open source software from kernel development into application development. It's got an operating system called WeTab OS, which Intel says is well suited to mobile devices. The OS supports Linux, Jave, HTML5, Adobe AIR, Adobe Flash and Android.
Meanwhile, Intel has been busy snapping up companies in Asia. There are eight in companies from China, India, Japan and South Korea, and two in Taiwan. The companies are G-cluster Global Corp, Happiest Minds Technologies, Makepolo.com, Miartech, Neosem, OneBe, Outblaze Venture Holdings, TeliBrahma Convergent Communications, Insyde Software and SNSplus.
The companies range from providing cloud and security services to social gaming, mobile media providers, augmented reality, software engineering, power line communications and test equipment for semiconductor manufacturing.
Intel spent $40 million on the Asian companies in total.