Imagination Technologies (IMG) is a firm with a confident swagger about it these days. The company just released its new SDK and is “pimping it out” at every opportunity.
David Harold, director of PR for IMG, recently told TechEye that although he felt the SDK was worth hundreds of dollars, the firm was passing it out for free and giving out hundreds of the kits to developers on CD-ROMs, as well as having a downloadable version up online.
“We could make a lot of money out of it if we wanted to monetise it, but we don’t,” he told us. Of course, IMG is not playing developer soup kitchen out of the goodness of its heart, more developers developing means more apps to take advantage of IMG’s tech in a world where content is king.
“The richer the content on mobile devices, the faster IMG will grow, so we see it as essential to encourage developers,” Harold told us.
“This community is important to us, especially in a world where mobile is exceeding consoles.”
And mobile really is becoming a focus for IMG, which believes more portable devices will really cut into the desktop business.
“Power consumption will have to continue to go lower and lower, and people just don’t want fans anymore,” he said noting this was some of the reason why set top boxes had seen a sudden explosion in popularity.
Of course, IMG is also collaborating very intensely with Intel on set top boxes, and says the chip giant’s business is “incredibly important to us.”
Intel is a very major shareholder in IMG, and the two firms are working together on Intel’s Sodaville (C4100) plans for set top boxes and digitally wonderous TVs.
“Power consumption and performance per watt is very, very important to us,” Harold added.
More, er, less power to ‘em then!
Stefani Germanotta. Well OK Knew that Eye remember Sylv mentioning that. Heres Something Hotter: Lady GaGa Being torted for 40 million BIG Ones, Greenbacks or Dollar.
http://news.yahoo.com/s/ap/20100318/ap_on_en_mu/us_people_lady_gaga
By Robert Fusari. Rob Karate Fan & Kind of OverBlown Blimphead, whom Like about as Much as Eating Dog DewDEw. Know as Killer with theEXCUSE, Should be in prison instead of around children. Yet own Funny thangie, likeH Karzi & music service take bit of Many headed & Heavy handed work, if to be doen at ALL. Fusari s member of Fort Guthrie Group in Marin County, yet NOT that admired s people age, as most like to stay alive.
GaGa.
In Fact New Madonna Mafioso & Fu Style in Lady GaGa both have streak thats also Golden Gopher. KEEP FAITH ALIVE GAGA.