HTC has released its Q1 earnings and they are as bleak as ever. Revenues were down 37 percent to $1.45 billion, while profits dropped to just $2.8 million.
However, things are expected to get better, fast. HTC thinks it will rake in $2.4 billion in the current quarter, thanks to strong demand for its new flagship, the HTC One. That is 63 percent more than in Q1 based solely on the success of a single handset.
Additionally, HTC is expected to introduce new low-end and mid-range devices over the next few months, including the M4, which is practically a mini version of the HTC One, sporting a 4.3-inch 720p screen and a dual-core processor.
It should be noted that HTC missed its forecasts in the past on several occasions. This time around the positive vibe is backed by actual products. Sadly though, the HTC One was already delayed by several weeks due to component shortages and other problems.
Now that it is on sale, it seems to be doing rather well, and many reviewers believe it has an edge over the Samsung Galaxy S4, its main competitor. HTC has also made it clear that it will ramp up marketing to fend off the onslaught of Samsung ads. Its new strategy seems to be working, creating plenty of buzz among geeks and average consumers alike.
Besides, everybody likes to root for the underdog.