Social notworking site, Facebook, will allow users who are annoyed by the targeted ads that pop up in their News Feed to opt out of them.
Facebook collects all kinds of information on its users and uses that information to serve up targeted ads and this worries people who find it a bit creepy to have a social network tracking their activity and then using that data to sell them products.
Facebook will also show users what information they have collected about them and let them edit the kinds of ads they want to see. If someone is confused about why they are seeing an ad for P.F. Chang's, for example, they can simply click on "Why am I seeing this ad?"
From there, they can see why they are seeing that particular advertisement and remove entire ad categories, like restaurants, from showing up in their News Feed.
There is a catch, of course. The plan means that Facebook is expanding beyond its own social network to collect "information from some of the websites and apps you use".
Google and many other companies do the same thing and opting out of the targeted ad system does not mean a user will see less ads, just that the ads will not be targeted.
Facebook wants to boost its ad revenue by having fewer, but bigger ads on its website.