Consumer PC shipments take a dip this year -

Worldwide PC shipments are expected to take a nose dive this year as a dip in consumer demand hits the overall market.

Shipments are now expected to grow by just 4.2 percent, a reduction of the forecast given by IDC back in February of 7.1 percent, as the PC market hits a rocky patch.

Interestingly, according to IDC it was possible for the market to see impressive growth during the doldrums of the recession, with consumer PC shipments  growing at 21 percent while commercial PC growth fell below 3 percent in 2008, before dropping to -10.5 percent during a cataclysmic 2009.

In spite of numerous signs of the apocalypse such as the housing bubble, banking crisis the netbook was the saviour of the consumer market as canny vendors brought in the cash with the low cost products.

In mature regions,  over 19 million netbooks were sold, compared to just 6.6 million ajust a year before as full size netbooks became a decadent toy out of the reach of those confined to temporary serfdom in the full swing of the recession.

However this was all in the pre-tablet days before Apple largely consigned the netbook to the rubbish tip of history, as well as the saturation of the market during 2009 and the fact that many realised that they weren’t always very good.

Furthermore the influx of a variety of other hardware have also turned up the heat on the consumer PC market as the public begins to purchase ereaders and smartphones as well.

Overall total PC shipments are down 1.1 percent from this point last year, boosted by a rejuvenated commercial segment which rebounded by 3.0 percent, while the consumer market dipped by 1.1 percent.

THe decline was particularly noticeable in mature regions, with double digit declines noted in Western Europe, the US and Canada, with strong growth during the second quarter of last 2010 expected to keep the same period growth low this year.

More reasons for the ailing PC market given by IDC experts are given as the Japanese earthquake and the Arab Spring which are all expected to keep overall growth low throughout the year.

However the good news is that next year is expected to see growth head back into the double digits as the PC market sees a number of new features on the market such as longer battery life, thinner designs, instant on and touch screen, with a range of products such as Windows 8 and Intel’s Cedar Trail on the horizon.

In fact with so much to look to look forward to next year as the PC industry gets itself back into shape, it is thought that this years sales are being hit as consumers keep their cash in their pocket in anticipation.

So despite the industry being rocked by the increase in popularity of smartphones and tablets, it is expected by IDC at least that the future for the PC industry is optimistic with growth rates of around 10-11 percent to return.

PC Shipments by Region and Form Factor, 2010-2015 (Shipments in millions)

Region

Form Factor

2010

2011*

2012*

2013*

2014*

2015*

Mature Markets

Desktop PC

57.7

54.9

56.0

54.5

53.4

53.3

Mature Markets

Portable PC

108.8

105.4

116.7

127.3

141.3

153.6

Mature Markets

Total PC

166.5

160.3

172.7

181.7

194.6

206.9

               

Emerging Markets

Desktop PC

88.1

92.1

96.3

100.0

102.6

104.9

Emerging Markets

Portable PC

92.3

109.2

129.5

156.7

190.6

229.7

Emerging Markets

Total PC

180.5

201.3

225.8

256.7

293.2

334.6

               

Worldwide

Desktop PC

145.8

147.0

152.3

154.5

156.0

158.3

Worldwide

Portable PC

201.2

214.6

246.2

283.9

331.8

383.3

Worldwide

Total PC

347.0

361.6

398.5

438.4

487.8

541.5

 

PC Shipment Growth by Region and Form Factor, 2010-2015

Region

Form Factor

2010

2011*

2012*

2013*

2014*

2015*

Mature Markets

Desktop PC

3.2%

-4.9%

2.1%

-2.7%

-2.0%

-0.1%

Mature Markets

Portable PC

8.5%

-3.2%

10.7%

9.0%

11.0%

8.8%

Mature Markets

Total PC

6.6%

-3.7%

7.8%

5.2%

7.1%

6.3%

               

Emerging Markets

Desktop PC

9.8%

4.5%

4.5%

3.9%

2.6%

2.2%

Emerging Markets

Portable PC

34.7%

18.2%

18.6%

21.0%

21.6%

20.5%

Emerging Markets

Total PC

21.3%

11.5%

12.2%

13.7%

14.2%

14.1%

               

Worldwide

Desktop PC

7.1%

0.8%

3.6%

1.4%

1.0%

1.4%

Worldwide

Portable PC

19.1%

6.7%

14.7%

15.3%

16.9%

15.5%

Worldwide

Total PC

13.7%

4.2%

10.2%

10.0%

11.3%

11.0%

 

Source: IDC Worldwide Quarterly PC Tracker, May 2011