BBC's Erik Huggers snapped up by Intel -

The Director of Future Media and Technology at the BBC, Erik Huggers, is leaving the broadcasting organisation and joining chip giant Intel.

Huggers is to leave BBC at the end of February and will take on his new role as Corporate Vice Presidence and General Manager of Intel's Digital Home Group. He will also become a member of Intel's Management Committee.

Huggers takes the place of Eric Kim, who oversaw the launch of the Intel-powered Google TV. Kim resigned at the beginning of January to take on the position of CEO of Soraa, a semiconductor start-up. This leaves Huggers and his television expertise to work out a way to make the Google TV and similar projects really work for Intel.

Paul Otellini, CEO of Intel, said that it was Hugger's “proven track record” that brought him to the attention of Intel.

Huggers was praised by BBC Director-General Mark Thompson, who said that he was the “arhictect for radical refocusing of BBC Online.” He was also praised for his efforts with BBC Red Button and BBC Mobile, all of which saw high growth since he took office in August 2008. 

However it was the success of the BBC iPlayer that landed him the most pats on the back. It has broadcasted 145 million TV and Radio programme views to over 60 different devices during December alone.

Huggers says the role is a great opportunity to build a new business aimed at “connected media experiences in the living room.”