Fruity cargo-cult Apple is being sued in the US over its latest cunning plan to set up an iCloud music service.
While many of us did not think that Jobs' iCloud was a particularly original name, it turns out that it was already trademarked by another outfit, something Jobs' Mob should have realised when they, er, came up with the idea.
iCloud Communications says its business has suffered ever since Apple launched its product last week in San Francisco. We guess all those Apple fanboys become abusive when you can't stream their Coldplay collection.
The outfit has popped around to the Arizona district courts and demanded that Apple stop using the iCloud name. It also wants any profits made by Apple's iCloud so far.
The complaint said that the goods and services with which Apple intends to use the 'iCloud' mark are identical to, or closely related to the goods and services that have been offered by iCloud Communications under iCloud Marks since its formation in 2005.
Certainly this is not your average case of trademark or patent troll. iCloud Communications seems to have a decent case as it offers services that are "identical or closely related" to the services Apple is offering through the new product.
The outfit can moan that Apple has used the weight of its global brand to squeeze the small Arizona-based company off the iCloud map and get a great deal of sympathy. We would have thought this sort of trademark dispute is exactly what the rules have been designed for.
iCloud Communications is claiming for unspecified damages, and is demanding Apple "deliver for destruction all labels, signs, prints, insignia, letterhead, brochures, business cards, invoices and any other written or recorded material".
We can't see that happening.
What we do see is Apple having to write a huge cheque to make iCloud go away.