AMD gives TechEye the evil eye -

AMD doesn’t like TechEye very much. At all.

We’ve had ample proof of this over the past few weeks, and a recent snubbing by AMD’s new head of media relations, Phil Hughes, was obviously not the worst of it.

At SXSW in Austin a couple of weeks back, TechEye tried relentlessly to pin down the elusive Mr. Hughes, who finally responded on the second last day of the show, to tell us we could stop by and see him outside the conference hall in the Hilton.

Arriving at the Hilton, our reporter found Hughes sitting on the floor, tapping away furiously at his notebook. Barely even glancing up, Hughes proceeded to give her the cold shoulder. Assuming it might help to lower herself to his level, she sat on the floor next to him and proceeded to strike up a conversation about AMD, Nvidia and the phenomenon of the tablet market.

Remarking that AMD was probably kicking itself that it didn’t have a product out to rival Intel’s Atom or Nvidia’s Tegra, Mr. Hughes rudely told her to mind her own beeswax, and that if he wanted some free consulting, he’d ask for it. Yes, this is a man in charge of media relations.

Needless to say she cut the conversation short to move on to more pleasant activities.

But Hughes seems to have taken the conversation hard. Not only did he de-friend us on facebook (*sob* totally gutted), he also seems to have forgotten to invite us to AMD’s big “professional graphics tech day” this Thursday at company HQ in Sunnyvale.

Luckily, a fellow hack from another publication was kind enough to send us the invite from a Ms. Sierra Lovelace (we kid you not), which reads:

Interact with AMD executives as well as key stakeholders from leading OEMs and major software vendors as they discuss what's next for professional graphics customers.Learn how manufacturers, software vendors and customers are expanding their efforts based on upcoming solutions from AMD's professional graphics group. See the latest AMD Professional Graphics technology in action and get hands on time with AMD and partner demos.” 

The rest of the itinerary is as follows:

Thursday, April 1, 2010

  • o 11:30 a.m. – Shuttle pick up in front of the Marriot for transportation to AMD
  • o 11:45 a.m. – Check-in at reception and obtain badges
  • o 12:00 p.m. – 1:00 p.m. – Lunch is served
  • o 1:00 p.m. – 3:00 p.m. – AMD executive and partner presentations
  • o 3:00 p.m. – 3:30 p.m. – Q&A session
  • o 3:30 p.m. – 5:00 p.m. – AMD and partner demo tours
  • o 5:00 p.m. – Shuttle pick up at AMD for transportation back to the Marriott
  • o 7:00 p.m. – 10:00 p.m. – Dinner at Parcel 104 (Santa Clara Marriott)

We're told Hacks are being flown in from around the globe, put up in fancy hotels and even invited to lunch… but poor old TechEye, which has reporters living literally around the corner, doesn’t even get a look in.

Well, to be honest, it all looks rather boring anyway.

We might just ask Nvidia if it has anything more impressive to show us that day.