Adobe responds bitterly to Apple's "negative campaign" - Adobe

The petty war of words between Adobe and Apple is going strong, with Adobe responding angrily to Apple's attempts to destroy its business by discrediting Flash.

Apple continued its campaign against Flash last week with a report revealing that the MacBook Air lost several hours of battery life when using Flash, which ultimately was never included on the laptop. Adobe claims that Apple is deceiving people, however.

“It's a false argument to make, of the power usage,” said Kevin Lynch, CTO of Adobe, in an interview with Fast Company. “When you're displaying content, any technology will use more power to display, versus not displaying content. If you used HTML5, for example, to display advertisements, that would use as much or more processing power than what Flash uses.”

He said that a number of studies have confirmed that Flash has higher battery life than the Apple report on the MacBook Air. He also said that HTML5, which Apple is touting as Flash's replacement, has less reliable playback. It's funny to think that what began as a bitter battle over having Flash on Apple products has degenerated to both sides squabbling over battery life.

“I just think there's this negative campaigning going on, and, for whatever reason, Apple is really choosing to incite it, and condone it,” said Lynch. “I think that's unfortunate. We don't think it's good for the web to have aspects closed off - a blockade of certain types of expression. There's a decade of content out there that you just can't view on Apple's device, and I think that's not only hurtful to Adobe, but hurtful to everyone that created that content.”

Adobe has gained a lot of allies in the process, however, as many of Apple's big rivals, such as Google, have lent the software firm their support. Frequently people will see Flash receive a prominent place in an advertisement for a new product, showcasing what users can get in comparison to an Apple product.

“No, that's good news for Adobe,” Lynch said in response to being asked if Adobe feels threatened by HTML5. “We support HTML. We're making tools for HTML5. It's a great opportunity for us. Flash and HTML have co-existed, and they're going to continue to to co-exist.”