The rumour first started when The New York Times claimed that it had heard from sources inside Adobe that Microsoft CEO Steve Ballmer had a lunch with Adobe CEO Shantanu Narayen and an acquisition deal between the two companies was discussed.
The rumour was also a win for Apple, because it could tie its two enemies together. Apple's Steve Jobs has been trying to make Microsoft "the enemy of all fanboys" since the 1980s, when it was possibly true. However it is harder for Jobs to stick such an image on to the outfit's real competition – Google.
Jobs also wanted Adobe sidelined because he has been pushing them as the reason his software crashes. Since Adobe is so popular and his fanboys have to download his software to take part in the internet, Jobs can maintain the image that his software is perfect, it is just other companies that stuff up his vision.
But if Adobe and Microsoft were linked, even if it was only a lunch date over cheesy snacks, then Jobs could convince his Mob that it was a dangerous alliance of all Apples enemies.
Adobe CEO Shantanu Narayen has finally dismissed the rumours of a possible acquisition by Microsoft, stating that the company plans to remain independent.
You can understand why Naraven did not rush to deny the rumours, the share price of Adobe shot up by 17 percent.
But according to Reuters, Adobe CEO Shantanu Narayen came clean to the Financial Times Deutschland that Adobe had plans for growing as an independent company.
"Adobe's growth prospects are so great that our focus is on seizing these opportunities as an independent company," Narayen said.
And that lunch date? Well, Adobe liked to keep in touch with all the major IT companies to make sure that its software continues to be compatible with operating systems and devices, including Windows, he said.
One has to wonder who the source of the New York Times' rumour really was, and if we can trust that rag to write anything that is not in Jobs' Mob's interest.